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How Important is for your Company to be #1 in PPC Results (Comparison of Organic and Paid Results)

Pay Per Click advertising is run by the largest search engines like Google and Bing. Many companies invest money to buy ads. Ranking of ads is determined by quality of ads and score, a highest bid might not get any benefit.

Sites those are ranking well in organic results, still buy PPC ads it’s because they have good budget allocated for this campaign. An ad of the company which is appearing above their organic listing will give endorsement to organic listing. The CTR (click through rate) of organic listing will improve. Contact Marketing consultant Brighton Mi for marketing world.

There are many companies those don’t want to be top 3 in PPC ads because these ads are much expensive and a click might not give any benefit, which is merely an expense.

Most of the high budget companies invest money to be #1 or #2 in paid ads and it make some sense. A middle or low budgeted company will settle for #4 to #7 position in PPC Ads which is not bad at all.

If you have a strong, well developed money site which is earning good money and wants to be #1 in ads than its good idea to be in top positions. We must take in mind ROI and CTR.